Assume that ralph lauren home collection sends a ready-made advertisement to a regional magazine published in alabama, and the magazine publisher inserts the name, address, and phone number of a local department store chain that carries the bed linens, glassware, and dinnerware. ralph lauren pays 75 percent of the cost of running the ad. the department store pays the other 25 percent. this is an example
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Assume that ralph lauren home collection sends a ready-made advertisement to a regional magazine pub...
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