Perspective of integrated marketing communications (imc) sees customers as partners in an ongoing relationship, recognizes the terminology they use, acknowledges the importance of the whole communications system, and accepts the many ways they come into contact with the company or the brand.

The outside-in perspective of integrated marketing communications

Explanation:

Integrated marketing communication (IMC) refers to integrating all marketing communications together, in order to send a single brand message to the target market. IMC tries to integrate all marketing tools so that they all share the same message.

the definition of a small business is an independently owned and operated company that is limited in size and in revenue depending on the industry. a local bakery that employs 10 people is an example of a small business. a manufacturing facility that employees less than 500 people is an example of a small business.

answera public company has access to more capital;