Atestimonial ad for a first alert carbon monoxide (co) detector features parents who are discussing the dangers of carbon monoxide poisoning. in the ad, the homeowners tell the target audience how purchasing and using the advertised product can avert disaster.
such advertisements use

a. compassionate appeals
b. fear appeals
c. family appeals
d. coercive appeals
e. guilt appeals

Franklin painting company is considering whether to purchase a new spray paint machine that costs $4,800. the machine is expected to save labor, increasing net income by $720 per year. the effective life of the machine is 15 years according to the manufacturer’s estimate. required determine the unadjusted rate of return based on the average cost of the investment.

You plan to invest some money in a bank account. which of the following banks provides you with the highest effective rate of interest? hint: perhaps this problem requires some calculations. bank 1; 6.1% with annual compounding. bank 2; 6.0% with monthly compounding. bank 3; 6.0% with annual compounding. bank 4; 6.0% with quarterly compounding. bank 5; 6.0% with daily (365-day) compounding.

What two things do you consider when evaluating the time value of money