Business, 19.12.2019 06:31, jyworthy

When generating a globalized marketing plan, a japanese company called trusco decided to implement a localization strategy when introducing its work and tool products into the swiss and canadian markets. in order to reach the new markets, trusco needed to translate its product packaging, consider the political and economic environments, identify its competitors, and consider other areas of the marketing mix that require additional localization efforts. which of the following statements matches best with trusco’s experience in generating its marketing plan?

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When generating a globalized marketing plan, a japanese company called trusco decided to implement a...