Business, 19.12.2019 02:31, ymuttmutt3890

Developing a "marketing plan" involves nothing more than assembling the four ps of the marketing mix better than one’s competitors.

a. is limited to just providing information about the marketing mix decisions and not the reasons behind these decisions.
b. is easy—and profits are virtually guaranteed.
c. provides a blueprint for how a firm will implement its marketing strategy.
d. includes no time-related details because the plan is frequently changing.

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Developing a "marketing plan" involves nothing more than assembling the four ps of the marketing mix...