The vehicle option source effect refers to the

a. different reach and frequency provided by different media vehicles.
b. fact that people perceive ads differently depending on their context.
c. responses that come from using a flighting, pulsing, or continuity scheduling strategy.
d. opportunity costs of the various media vehicles that are not chosen.
e. battle between budget constraints and creative optio

Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks. when a company decides to launch a social networking program the management, all need to be on board with the launch. from the ceo down to the shift or assistant manager everyone needs to know its coming and be excited. the organization of such a launch needs to be mapped out, and training provided for the new systems. within the company, they need to make sure the technology at hand (computers, tablets, and company phones), are all compatible with the system. when a company launches a new system, and the find that the employees are not adopting it, they need to investigate the reasons. is the management at all level's onboard? did we organize the launch properly? do we have the right technology for the system? things can goeither way but if

Individual consumers belong to which step of choosing a target market? possible customers competition demographics communication

The following cost and inventory data are taken from the accounting records of mason company for the year just completed: costs incurred: direct labor cost $ 90,000 purchases of raw materials $ 134,000 manufacturing overhead $ 205,000 advertising expense $ 45,000 sales salaries $ 101,000 depreciation, office equipment $ 225,000 beginning of the year end of the year inventories: raw materials $ 8,100 $ 10,300 work in process $ 5,900 $ 21,000 finished goods $ 77,000 $ 25,800 required: 1. prepare a schedule of cost of goods manufactured. 2. prepare the cost of goods sold section of mason company’s income statement for the year.