Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. several years ago, cosmopolitan magazine introduced cosmopolitan-branded yogurt, and it failed quickly. this innovation strategy is known as a:

Brand Extension

Explanation:

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Cosmopolitan magazine introduced Cosmopolitan-branded yogurt, and it failed quickly. This innovation strategy is known as a brand extension.

Brand extension is also known as brand stretching and this is when an organization decides to release another product using an existing brand name.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

hope this

answer; descriptive statistics;