The text suggests marketing efforts should be guided by five sustainable marketing principles. in the video, bert jacobs, co-founder of life is good, discusses the company's commitment to improving children's lives; he says, "we look at clothing and t-shirts and anything that we make as a tool and a vehicle to accomplish something deeper and more meaningful in our lives." which sustainable marketing principle is best represented by that statement?

Sense-of-mission marketing

Explanation:

Sense-of-Mission Marketing is fundamentally a marketing principle that requires an institution to define its mission in such a way that it has a wider social context instead of simply being brand-oriented or product-related.

This idea has resulted in a new generation of progressive businessmen who are heavily trained business executives with a sense of personal responsibility and enthusiasm for a greater purpose.

the answer would be voluntary exchange -

"the act of buyers and sellers freely and willingly engaging in market transactions. moreover, transactions are made in such a way that both the buyer and the seller are better off after the exchange than before it occurred."

hope this : )

-shy