Pricing is a highly visible component of a firm's marketing mix and an easy tool for obtaining a differential advantage over competitors. however, when competitors continually undercut each other to gain that advantage, it can lead to a price war that damages all companies involved. when firms have identical or very similar products and price information is readily available - for example, coca-cola and pepsi - a common pricing approach to avoid price wars is:

The face of a company is often that of the lowest paid employees who meet the customers. select one: true false

Record the journal entry for the provision for uncollectible accounts under each of the following independent assumptions: a. the allowance for doubtful accounts before adjustment has a credit balance of $500. b. the allowance for doubtful accounts before adjustment has a debit balance of $250. c. assume that octoberʼs credit sales were $70,000. uncollectible accounts expense is estimated at 2% of sales. smith, gaylord n.. excel applications for accounting principles (p. 51). cengage textbook. kindle edition.

Three pounds of material a are required for each unit produced. the company has a policy of maintaining a stock of material a on hand at the end of each quarter equal to 30% of the next quarter's production needs for material a. a total of 35,000 pounds of material a are on hand to start the year. budgeted purchases of material a for the second quarter would be: