Farmed crops corporation offers to sell its wheat substitute to gluten-free, inc., only if gluten-free agrees to buy all of the wheat substitute that it needs from farmed crops, even though there are other sellers from whom gluten-free could buy. this isa) an exclusive dealing contractb) price discriminationc) business acumend) r tying arrangement

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.