Acompany is considering purchasing a machine for its manufacturing process. machine a has a cost of $10,000 and a net present value of $30,000. machine b has a cost of $12,000 and a net present value of $35,000. both machines have similar risks. assuming that the company has limited funds for investment, which machine should be purchased?

a. machine a
b. machine b

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.