By doing attitude surveys of all staff, cue manufacturing shows management that moral is quite low and, as a result, the risk to safety is quite high. management knows they have to take action. they decide to modify employee shift hours and breaks. once employees and managers begin to see how these actions are benefiting them, the company and those around them, they will begin to participate more fully in the transition. this occurs during the stage of the lewin model.
multiple choice
a. unfreezing
b. change
c. reinforcement
d. refreezing
e. motivation

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.