The california raisin advisory board used to run ads featuring "the california raisins," a fictitious r& b musical group composed of dancing raisins that boogied to the song "i heard it through the grapevine." the ads, which were hugely popular and which gave rise to a line of raisin-themed merchandise, were designed to encourage raisin consumption. this campaign was an example of a. product-focused advertising. b. consumer-generated advertising. c. public service announcements. d. institutional advertising. e. push strategies.
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