In terms of the online customer experience, customization refers to
a. the consumer-initiated...
Business, 13.12.2019 19:31, dalechloe5596
In terms of the online customer experience, customization refers to
a. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
b. the website's ability to conduct sales transactions for products and services.
c. an interactive, internet-enabled system that allows individual customers to design their own products and services.
d. a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
e. the ability of a website to modify itself to, or be modified by, each individual user.
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