Business, 13.12.2019 05:31, munziruddin204
To understand why attendance at the team's games was so poor, the atlanta falcons used marketing research to gather factual information. the organization used in-game surveys and end-of-season surveys of ticket holders. the gathering of factual statements is an example of marketing research in its role.
a) historical
b) normative
c) descriptive
d) predictive
e) objective
Answers: 3
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