In developing marketing strategies, why is price often the most challenging of the four ps to manage?

a. because most managers feel it is the least important element of the marketing mix

b. because it is the least understood element of the marketing mix

c. because it has to be based on the promotion budget for the product

d. because it is difficult to calculate markups for products

e. because managers don't understand the relationship between benefits and costs

Which of the following statements is true regarding the definition of a fund? a fund is a fiscal entity which is designed to provide reporting that demonstrates conformance with finance-related legal and contractual provisions separately from gaap reporting. a fund exists to assist in carrying on activities and attaining objectives where there are no specific rules or restrictions. a fund is an accounting entity which is designed to enable reporting in conformity with gaap without being restricted by legal or contractual provisions. a fund is a mechanism developed to provide accounting for revenues and expenditures that are subject to certain restrictions separate from revenues and expenditures that are not subject to restrictions.

Asap describe three different expenses associated with restaurants. choose one of these expenses, and discuss how a manager could handle this expense.

(a) what do you think will happen if the price of non-gm crops continues to rise? why? (b) what will happen if the price of non-gm food drops? why?