The management of ballard microbrew is considering the purchase of an automated bottling machine for $120,000. the machine would replace an old piece of equipment that costs $30,000 per year to operate. the new machine would cost $12,000 per year to operate. the old machine currently in use could be sold now for a salvage value of $40,000. the new machine would have a useful life of 10 years with no salvage value. compute the simple rate of return on the new automated bottling machine. show your work.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.