Business, 10.12.2019 00:31, kelsotay623
You want to first test the impact of a csr activity on customer sales and brand equity. you figured out that weight associated with sales is 0.5, and the weight related to the outcome of brand equity is 0.8. according to your research, a donation to the american red cross would improve customer sales by 2 percent and customer brand equity by 5 percent. a donation to st. jude hospital would contribute a 4 percent increase in sales and a 6 percent increase in the firm’s equity. you use the following formula to find out which charitable campaign would produce a better csr benefit: csr benefit generated by customers due to an increase in sales and brand equity = [sales weight x (1 + improvement in sales)] + [brand equity weight x (1 + improvement in brand equity)]what csr benefit generated by customers due to an increase in sales and brand equity was obtained for the red cross and st. jude campaigns? red cross: 5.00 0.05 0.50 1.35st. jude: 1.37 0.07 6.80 0.68
Answers: 1
Business, 21.06.2019 23:30, KylaChanel4756
You are frustrated to find that the only way to contact the customer service department is to make a phone call. the number listed would result in long distance charges to your phone bill. which issue should be addressed by the company to keep its crm in line with your expectations?
Answers: 2
Business, 22.06.2019 02:40, ashlynchristianson
Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.
Answers: 3
Business, 22.06.2019 10:40, jonnaevans4856
You were able to purchase two tickets to an upcoming concert for $100 apiece when the concert was first announced three months ago. recently, you saw that stubhub was listing similar seats for $225 apiece. what does it cost you to attend the concert?
Answers: 1
Business, 22.06.2019 16:00, winstonbendariovvygn
If the family’s net monthly income is 7,800 what percent of the income is spent on food clothing and housing?
Answers: 3
You want to first test the impact of a csr activity on customer sales and brand equity. you figured...
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