What is a store brand and why do many of them imitate national brand packaging? consider the effects social, marketing, situational, and psychological influences on consumer decision making. is it ethical for a store brand to imitate the packaging of a national brand?

Consider the following text.

Explanation:

Store brands are products which have the trademark or label of the store which sells them, especially a supermarket chain.Private label products are those manufactured by one company for sale under another company's brand. Private-label goods are available in a wide range of industries from food to cosmetics.

They imitate national brand packaging to increase the sales of their products so that customer gets influence from national brand and purchase their products. This also increases their chances of getting low cost marketing and promotion from such national brands. There are some factors which helps them to initiate consumer decision making.

Consumer's are usually grouped in social classes according to income, wealth, education, or type of occupation.A major influence on one’s purchasing habits and consumer behavior is the social class in which one finds him or herself. Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge. Social class is often hard to define; in fact, many people dispute the existence of social classes in the United States. Usually, however, people are grouped in social classes according to income, wealth, education, or type of occupation.Social class can have a profound effect on consumer spending habits. Perhaps the most obvious effect is the level of disposable income of each social class. Generally, the rich have the ability to purchase more consumer goods than those with less income, and those goods are of higher quality.

If these store brand do extra marketing then that marketing factor influence the decision of the consumers because extra marketing by Store brands increases the chance of purchase like promotion discounts.

Pyschological influence includes the Familiy, reference groups etc. If our family purchases the products from such store brand then we also make purchase from such stores.

No, it is unethical because Competitors may attempt to capitalize on the "look" or "feel" of well-known brands in order to increase sales of similar products (Fenby, 1983; Carratu, 1987). The firm that owns the original brand has invested time, effort, and money in establishing a brand identity. Imitators then use the original brand's identity for their own benefit. An imitation strategy therefore reduces the costs involved in launching a brand and creating demand for it (Ward, et al., 1986).The exploitation of the other's brand for the benefit of their products is illegal and unethical.