Which buyer-readiness stage are consumers in when they are feeling favorable about the
product?

a) preference
b) conviction
c) knowledge
d) purchasing
e) liking

The correct answer is letter "E": liking.

Explanation:

The six (6) buyer-readiness stages are awareness, knowledge, liking, preference, conviction, and purchase. In the liking stage, the consumer feels positive about the goods or services. It is caused because of many factors such as advertising which adds value to the product making it seem inviting and reachable.

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