When selecting a segmentation variable, several factors are considered:
a) variable should relate to the customers' needs for, uses of or behavior toward the product
b) variable must be measurable
c) company resources and capabilities
d) product type and variations in customer needs
e) all of the above.

Electronics assembly inc. is a contract manufacturer that assembles consumer electronics for a number of companies. currently, the operations manager is assessing the capacity requirements as input into a bid for a job to assemble cell phones for a major global company. the company would assemble three models of cell phones in the same assembly cell. setup time between the phones is negligible. electronics assembly inc. operates two 8-hour shifts for 275 days per year. cell phone demand forecast (phones/year) processing time (minutes/phone) mars 47,000 19.8 saturn 35,000 20.7 neptune 7,500 16.2 a. calculate total capacity required by line. b. determine the total operating time available. c. calculate the total number of assembly cells. (round up your answer to the next whole number.)

Experienced problem solvers always consider both the value and units of their answer to a problem. why?

Which of the following is considered part of a country’s infrastructure?