Which of the following statements is true about personal communication channels?
a) a magazin...
Which of the following statements is true about personal communication channels?
a) a magazine advertisement exemplifies the use of a personal communication channel.
b) all personal communication channels are directly controlled by a company.
c) personal communication channels do not allow sending and receiving of feedback.
d) word-of-mouth influence uses a personal communication channel.
e) a billboard message exemplifies the use of a personal communication channel.
Answers: 3
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