When a rainstorm erupts outside rita's souvenir & gift shop, rita and shaw enter into an implied contract to split the revenue from shaw's sale of umbrellas to rita's customers. the terms of this contract are defined
a. the conduct of the parties.
b. the words of the parties.
c. the unforeseeable storm that gave rise to the deal.
d. the unexpressed subjective intent of the parties.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.