What is the pure play approach?

a) using a wacc that allows subjective adjustments to the revenue for the project.
b) using a wacc that offers room to play with the rates as needed.
c) using a wacc that adjusts to market interest rates.
d) using a wacc that involves making subjective adjustments based upon the project.
e) using a wacc that is based on companies in similar lines of business.

Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.