Business, 03.12.2019 23:31, callieroberts1699

In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the

a) organizational culture

b) nonpersonal communication channels

c) word-of-mouth influence

d) ongoing customer relationships with the company

e) product life cycle

Answers: 2

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In order to avoid shortsightedness, today marketers are moving toward viewing communications as mana...