Business, 03.12.2019 22:31, ohernandez35
Ikea sells a portable workbench called the fartfull. the product has many positive features, and in german or swedish markets, the name describes the product's features well (fahrt meaning travel). this brand name in the united states, however, may not be as effective due to:
a. disappointment when the product fails to perform.
b. the element of humor which makes consumers question product quality.
c. governmental restrictions on brand names regarding bodily functions.
d. language and cultural differences.
e. difficulty in spelling and pronunciation
Answers: 3
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Ikea sells a portable workbench called the fartfull. the product has many positive features, and in...
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