Cool beans is a locally owned coffeeshop that competes with two large coffee chains, planeteuro and frothies. alicia, the owner, is considering two different marketing promotions and thinks that clv analysis will her decide the best course of action. an average specialty coffee drink sells for $3.52 and has a margin of 74%. one promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. alicia estimates that this will increase the frequency of their purchases by 16%. currently, her customers average buying 2 specialty drinks per week. the second promotion is targeted at new customers. she would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. because of her location near the college, she expects that 540 students will come to cool beans for a free trial. of those, she anticipates that 18% will become regular customers who will purchase at least one specialty drink each week. the cost of printing and distributing the coupons is $139. what is the dollar margin per specialty drink served?

Suppose that xtel currently is selling at $40 per share. you buy 500 shares using $15,000 of your own money, borrowing the remainder of the purchase price from your broker. the rate on the margin loan is 8%. a. what is the percentage increase in the net worth of your brokerage account if the price of xtel immediately changes to (a) $44; (b) $40; (c) $36? (leave no cells blank - be certain to enter "0" wherever required. negative values should be indicated by a minus sign. round your answers to 2 decimal places.) b. if the maintenance margin is 25%, how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.) c. how would your answer to requirement 2 would change if you had financed the initial purchase with only $10,000 of your own money? (round your answer to 2 decimal places.) d. what is the rate of return on your margined position (assuming again that you invest $15,000 of your own money) if xtel is selling after one year at (a) $44; (b) $40; (c) $36? (negative values should be indicated by a minus sign. round your answers to 2 decimal places.) e. continue to assume that a year has passed. how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.)