Jennifer is trying to decide what combination of music albums and dvds to buy. she has $45 to spend. dvds cost $15. albums cost $7.50. what consumption bundle does jennifer most prefer? utility from consumption quantity of dvds total utility from quantity of dvds quantity of albums total utility from quantity of albums 1 26 1 18 2 50 2 35 3 72 3 51 4 − 4 66 5 − 5 80 6 − 6 93 how individuals decide what to consume consumption bundle quantity of dvds quantity of albums total utility change in total utility gain/loss in total utility from the previous choice conclusion fewer dvds more albums

a 3 0.

b 2 2..

c 1 4.

d 0 6.

If delta airlines were to significantly change its fare structure and flight schedule to enhance its competitive position in response to aggressive price cutting by southwest airlines, this would be an example ofanswers: explicit collusion. tacit collusion. competitive dynamics. a harvest strategy.

Resources that are valuable but not rare can be categorized asanswers: organizational weaknesses. distinctive competencies. organizational strengths. complementary resources and capabilities.

Captain john's yachts, inc., located in fort lauderdale, florida, rents three types of ocean-going boats: sailboats, cabin cruisers, and captain john's favorite, the luxury yachts. captain john advertises his boats with his famous "you rent"we pilot" slogan, which means that the company supplies the captain and crew for each rented boat. each rented boat has one captain, of course, but the crew sizes (deck hands, galley hands, etc.) differ. the crew requirements, in addition to a captain, are one for sailboats, two for cabin cruisers, and three for yachts. ten employees are captains, and an additional 18 employees fill the various crew positions. currently, captain john has rental requests for all his boats: four sailboats, eight cabin cruisers, and three luxury yachts. if captain john's daily profit contribution is $50 for sailboats, $70 for cruisers, and $100 for luxury yachts, how many boats of each type should he rent?