If gross profit margin decreased from the prior year, this could be due to all of the following except:
a. cost increases and no selling price increase
b. downward pressure on sale prices such as discounts due to competition
c. increased volume of sales, unit sales price increases and stable inventory costs
d. sales mix has changed to lower margin products
e. inventory shrinkage: theft
Answers: 1
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If gross profit margin decreased from the prior year, this could be due to all of the following exce...
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