Gillette budgeted $200 million in advertising to introduce the fusion razor to male shavers. such expenditures are often made to stimulate the desire for the product class rather than for a specific brand, when there are few competitors with the same product. a) secondary demand b) introductory demand c) primary demand d) discretionary demand e) selective demand.

The basic difference between macroeconomics and microeconomics is that: a. microeconomics looks at the forest (aggregate markets) while macroeconomics looks at the trees (individual markets). b. macroeconomics is concerned with groups of individuals while microeconomics is concerned with single countries. c. microeconomics is concerned with the trees (individual markets) while macroeconomics is concerned with the forest (aggregate markets). d. macroeconomics is concerned with generalization while microeconomics is concerned with specialization.