Which of the following is a disadvantage of bounce-back coupons?
they are not useful f...
Which of the following is a disadvantage of bounce-back coupons?
they are not useful for products that are in the early phases of their lifecycle.
they do not attract nonusers of a particular brand.
they are redeemable on the purchase of a different product.
they are not useful for a brand that has reached the maturity stage.
they do not induce customers to repurchase the brand.
Answers: 2
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