Lenox china co. would like to get its annual christmas ornament series into macy's department stores. macy's has a buying office in new york city that makes decisions on its giftware buys. which promotional element would be most appropriate for lenox to use to reach the macy's buyers?

a. advertising
b. personal selling
c. sales promotion
d. public relations
e. advertising and public relations

Lucido products markets two computer games: claimjumper and makeover. a contribution format income statement for a recent month for the two games appears below: claimjumper makeover total sales $ 30,000 $ 70,000 $ 100,000 variable expenses 20,000 50,000 70,000 contribution margin $ 10,000 $ 20,000 30,000 fixed expenses 24,000 net operating income $ 6,000 required: 1. compute the overall contribution margin (cm) ratio for the company.. 2. compute the overall break-even point for the company in dollar sales. 3. complete the contribution format income statement at break-even point for the company showing the appropriate levels of sales for the two products. (do not round intermediate calculations.)