Business, 26.11.2019 01:31, yogibear9998

When coca-cola saw the growth of the bottled water category, they launched dasani, its brand of bottled water. which brand development strategy did coca-cola use in launching dasani?

a. new brand
b. multibranding
c. line extension
d. licensing
e. brand extension

Answers: 2

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When coca-cola saw the growth of the bottled water category, they launched dasani, its brand of bott...