Business
Business, 26.11.2019 00:31, aperez4102

When evaluating advertising results, what post testing technique can be used to measure consumer's beliefs or feelings about a product before and after exposure to the ad? a. estimonials. b. attitudinal measures. c. unaided recall. d. fear appeals. e. aided recall.

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When evaluating advertising results, what post testing technique can be used to measure consumer's b...

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