Business, 23.11.2019 05:31, ahmedeldyame
Consumers value secret antiperspirant deodorants more than they value store brand antiperspirant deodorants and are willing to pay $2.99 for secret but only $1.99 for a functionally similar store brand. in other words, secret deodorants have more than comparable store brand deodorants.
a. brand trademark
b. brand equity
c. brand personality
d. brand licensing
e. brand modification
Answers: 2
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Consumers value secret antiperspirant deodorants more than they value store brand antiperspirant deo...
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