Business
Business, 21.11.2019 23:31, tae1731

14. an advertisement's gross rating point (grp) - reach frequency. a company sets a goal of achieving a grp of 150.
it feels that for its tv commercial to sink in, people need to see it five times. to achieve its grp goal, what does the
company's reach need to be?

answer
Answers: 2

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14. an advertisement's gross rating point (grp) - reach frequency. a company sets a goal of achievin...

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