Why should companies develop and introduce new products?
a to keep their product designers busy
b because new products are almost always successful
c to replace deleted products so the broadness of the marketing mix remains unchanged
d because failing to do so can threaten the future success of the firm
e because it is relatively inexpensive and therefore worth the time

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.