Organic designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. most of the organic designs stores are located in urban areas. now organic designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. which of the following methods of direct marketing would likely be most effective in accomplishing this goal?
a. m-commerce
b. catalog marketing
c. direct mail
d. infomercials

Analyzing and computing accrued warranty liability and expense waymire company sells a motor that carries a 60-day unconditional warranty against product failure. from prior years' experience, waymire estimates that 2% of units sold each period will require repair at an average cost of $100 per unit. during the current period, waymire sold 69,000 units and repaired 1,000 units. (a) how much warranty expense must waymire report in its current period income statement? (b) what warranty liability related to current period sales will waymire report on its current period-end balance sheet? (hint: remember that some units were repaired in the current period.) (c) what analysis issues must we consider with respect to reported warranty liabilities?