Business
Business, 19.11.2019 03:31, SunsetPrincess

Clorox managers spent a number of years evaluating the need for green products before developing green works. one of the evaluation methods they used was asking people in focus groups what they wanted in such products. taking a product idea to consumers to test their reactions is
a. idea generation.
b. commercialization.
c. form application.
d. product screening.
e. concept testing.

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