Business, 19.11.2019 02:31, jadajordan1010

Seattle-based theo chocolate makes organic and fair trade chocolate bars. its management team includes joe whinney (the company's founder and ceo) and debra music (vp of sales and marketing). suppose joe and debra were considering whether theo chocolate should branch out and start selling other items, such as loclly made baked goods, along with their chocolates. this is a decision, joe and debra would have to take which of the following actions?
a. evaluate the resources the company has available to allocate between the chocolate industry and the baked goods industry.
b. determine what kinds of industries theo chocolate should be in.
c. identify the profitability profile for different types of products.
d. choose whether to adopt a low-cost, differentiation, or focus structure for the new industry.

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Seattle-based theo chocolate makes organic and fair trade chocolate bars. its management team includ...