John wenman, merchandising manager at goodmark’s stationery store, is setting the price for craft fountainpens. the pens cost him $5 each. the store’s usual markup is 50 percent over cost that suggests that johnshould set the price at $7.50. however, to make this price seem like an unusually good bargain, john begins byoffering the pen at $10. he realizes that he won’t be able to sell many pens at this inflated price, but he doesn'tcare. john holds the price at $10 for only a few days, and then cuts it to the usual level—$7.50—and advertises: "terrific bargain on craft pens. were $10, now only $7.50! "note: the test the ftc sets up for "former" price comparisons is, "if the former price is the actual, bona fide priceat which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison."

1. if consumers perceive craft pens to be a good value at $10, is it fair for goodmark’s to sell the pen at thatprice?
2. is john’s price setting approach ethical? is it legal? explain.
3. how would you have set and advertised the craft pen’s price? would you have used a cost-plus approach orsome other method? explain.

Peyton taylor drew a map with scale 1 cm to 10 miles. on his map, the distance between silver city and golden canyon is 3.75 cm. what is the actual distance between silver city and golden canyon?

On analyzing her company’s goods transport route, simone found that they could reduce transport costs by a quarter if they merged different transport routes. what role (job) does simone play at her company? simone is at her company.

Nell and kirby are in the process of negotiating their divorce agreement. what should be the tax consequences to nell and kirby if the following, considered individually, became part of the agreement? a. in consideration for her one-half interest in their personal residence, kirby will transfer to nell stock with a value of $200,000 and $50,000 of cash. kirby's cost of the stock was $150,000, and the value of the personal residence is $500,000. they purchased the residence three years ago for $300,000.nell's basis for the stock is $ xkirby's basis in the house is $ xb. nell will receive $1,000 per month for 120 months. if she dies before receiving all 120 payments, the remaining payments will be made to her estate. the payments (qualify, do not qualify) as alimony and are (included in, excluded from) nell's gross income as they are received. c. nell is to have custody of their 12-year-old son, bobby. she is to receive $1,200 per month until bobby (1) dies or (2) attains age 21 (whichever occurs first). after either of these events occurs, nell will receive only $300 per month for the remainder of her life.$ x per month is alimony that is (included in, excluded from) nell's gross income, and the remaining $ x per month is considered (child support, property settlement) and is (nontaxable, taxable) to nell.