Brett and lisa file taxes under the married filing jointly status. lisa is a sales manager for an auto parts company and brett takes care of their 3 children. in 2018, lisa receives a promotion associated with a move to a new division located over 500 miles from their existing home. the cost to move their household items is $8,700. lisa’s employer reimburses her for $3,000 of those costs and also pays $2,100 for airfare for the entire family to fly to the new destination. lisa’s moving expenses deduction for 2018 is:

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.