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what is the purpose of the executive summary in a marketing plan?
a. to list marketing objectives
b. to describe the desired target market
c. to assess the company's current marketing situation
d. to serve as an introduction
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ANSWER: The correct answer is (d)-  To serve as an introduction.

Explanation: Executive summary  is a brief overview or introduction of the entire plan. It highlights the main points of the marketing plan to the company or business. Mostly people in the authority are occupied to deeply go through the plan so executive summary provides a basic understanding or overview or idea. It provides the summary of objectives and a proposed framework for growth potential.

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