Jeff believes in the principle of rights theory and uses it to make ethical decisions for his business. he must decide whether to expand his business into asia. several key employees do not want the business to expand overseas and have threatened to quit if jeff makes this move. under the principle of rights theory, he will make this decision by considering: a. no, because legal compliance is regarded as the moral minimum. b. the costs and benefits of retaining a nonproductive employee. c. bernard is unlikely to create an ethical workplace, because the attitude of top management influences employee ethics. d. how his decision will affect the rights of his employees, his consumers, and others.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.