According to behavioral economics, consumers a. always behave rationally because they take into account monetary costs and nonmonetary opportunity costs. b. do not always behave rationally because they take into account nonmonetary opportunity costs. c. do not always behave rationally because they accurately project their future behavior. d. do not always behave rationally because they ignore sunk costs. e. do not always behave rationally because they are overly optimistic about their future behavior.
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