A(n) is either a person or medium providing consumption-related information and hired and paid by and organization. a(n) is person whom the message receiver knows personally, such as a parent or friend who gives product information or advice, or an individual met and respected online.

Formal source

Informal source

Explanation:

A formal source is either a person or medium providing consumption-related information and hired and paid by and organization. An informal source is person whom the message receiver knows personally, such as a parent or friend who gives product information or advice, or an individual met and respected online.

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