Gems corp. is a leading jewelry brand that finds it hard to make as much profit as its competitors. in order to overcome this, the employees of gems corp. decide to work harder to provide unique value to customers and increase the sales of the company. after a year, it is able to make more profits than its competitors. this scenario best illustrates . client advantage
b. internal analysis
c. external analysis
d. competitive analysis

B - Internal Analysis

Explanation: Internal Analysis involves a company looking inwards to determine it's competencies, strength, weakness and advantages. Internal anaylsis usually incorporates a SWOT analysis.

A SWOT analysis is the analysis of the strength, weakness, opportunities and threats of the organisation.

An external analysis involves analysing the market place and economy to identify trends and put measures in place to take advantage of current trends to ensure profit maximization.

Competitior anaylsis involves analysising the competitions of an organisation to identify threats and opportunities so as to maximaise profit

Client advantage can arise from building a loyal customer base that always patronise the business or having a company been one of the few producers of a product.

In the case of Gems Corps, they looked inwards and made improvements to how the company is run.

Therefore,Gems Corps made use of Internal Analysis.

I hope my answer helps.

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