The holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

Societal marketing

Explanation:

Societal marketing: The societal marketing is that marketing concept which focuses on serving the society at their best level by satisfying their needs, wants, and interest and keep the profit motive aside.  

It aims to produce such goods and serving those services which helps to improves the business organization image, goodwill, reputation to a larger extent. By satisfying the society at large, the organization can strengthen its long term success.  

This market concept is closely related to the Corporate Social Responsibility (CSR)

So, According to the given definition, the most appropriate term is Societal marketing

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