Steve has been working his way through the five steps in the development of the marketing plan. he has examined the firm's business mission and objectives and developed a swot analysis in some detail. before he can implement the marketing mix, he must begin identifying market segments that his company could pursue. in target marketing, steve will: group of answer choices a. evaluate each potential segment's attractiveness. b. predict competitive reactions. c. choose one of the four macro strategies. d. incorporate results from test marketing. e. determine the preferences of senior management.

Suppose you have just been hired as the chief diversity officer of a large company. previous mentoring programs at this company have not been successful. after inquiring about previous efforts, you discover that most mentor pairs met just a few times, but very few lasting or meaningful mentoring relationships were created. there were also a significant number of employees that did not even attempt to seek out a mentor relationship. which of the following may be a reason why prior mentoring programs at your company failed? check all that apply. a) minorities and women are much less likely to develop mentoring relationships than white malesb) mentoring is not an effective way for organizations to develop female and minority employeesc) due to specific laws governing appropriate workplace behavior, senior-level male executives were reluctant to cultivate mentoring relationships with female employees, fearing negative repercussionsd) fear of creating a future competitor within the company, senior-level female executives were hesitant to mentor other female employees

Amarket that consists of all possible consumers regardless of their specific needs or wants is a

What type of budget is stated? a budget is a type of financial report that scrutinizes the inflow and outflow of money in a given financial year.