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Acompany's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. this is also called ) the promotion mix. b) target marketing. c) competitive marketing. d) integrated marketing. e) direct marketing.
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Acompany's total marketing communications mix consists of a special blend of advertising, sales prom...
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